Garrett Sonnier is the Zale Corporation Centennial Fellow and Associate Professor of Marketing at the McCombs Business School at the University of Texas at Austin. He earned his PhD in Management Science from the UCLA Anderson School. Garrett has been a member of the McCombs faculty since 2006. At McCombs, he teaches the core MBA marketing management course in the full time and working professional MBA programs as well as graduate courses on marketing analytics in the Texas evening MBA program, the Master of Science in Business Analytics, and the Master of Science in Marketing programs. In 2014, Garrett was named the winner of the McCombs School of Business Teaching Award for Assistant Professors. Garrett’s research utilizes statistical models of consumer and firm behavior to study topics in product management, branding, and online marketing. His work has been published in leading peer reviewed academic journals including Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, International Journal of Research in Marketing, and Marketing Letters. Prior to earning his doctorate degree, Garrett worked as a manager in the Corporate Planning Department at Toyota Motor’s U.S. headquarters.