Raghunath Singh Rao is an Associate Professor affiliated with McCombs School of Business at the University of Texas at Austin. His research interests include information asymmetry and bounded rationality issues in marketing in relation to substantive topics like pricing, sales management and innovation often in the context of durable goods markets. His research has been published in the leading journals like Journal of Marketing Research, Marketing Science and the Journal of Marketing.

He has been awarded for his work in numerous ways, including the 2014 American Marketing Association’s (AMA) Sales SIG Excellence in Research Award for Best Paper on Sales Management and the Marketing Science Institute (MSI) Young Scholar Award. He has been invited to speak at campuses and corporations around the country and the world.