Dr. Srinivasan is a Professor of Marketing at the University of Texas at Austin, McCombs School of Business. She has been working at the University of Texas at Austin since 2000 and teaches MBA and PhD courses in high technology marketing: marketing metrics, challenges of global marketing and organizational innovation. Professor Srinivasan has over 8 years of experience in senior executive positions in management consulting with Peat Marwick Mitchell and in account management with J Walter Thompson Advertising. She also founded and successfully managed an advertising agency for four years.

Dr. Srinivasan is an active researcher who does high-impact research. Her research focuses on the areas of marketing strategy, organizational innovation and marketing metrics. She has published several research publications in leading marketing journals including the Journal of Marketing, Management Science, Journal of the Academy of Marketing Science and International Journal for Research in Marketing. Professor Srinivasan is a passionate teacher who teaches in the MBA and Executive MBA programs. Her teaching interests are in marketing strategy, as it pertains to organizational innovation and marketing metrics, especially in turbulent environments.

Professor Srinivasan has a very distinguished Research and Teaching record. She is the recipient of the Marketing Strategy SIG of the American Marketing Association’s Varadarajan Award for Early Career Contributions to Marketing Strategy Research (2010) and the Inaugural Recipient of the American Marketing Association’s Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor 2009). She was awarded the CBA Foundation Research Excellence Award for Assistant Professors by the Red McCombs School of Business and the Trammell/CBA Foundation Teaching Award for Assistant Professors by the Red McCombs School of Business in Spring 2006 and has been nominated on multiple occasions on the faculty honor roll at the McCombs School of Business.