Course Details
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MEDIA & TECHNOLOGY'S IMPACT ON MARKETING
Today, all marketing is digital at some level. Yet, only slightly more than half of organizations say they are successful, and only about 33% realize the return they expect from digital marketing. With something so important to the success of your business, you need a proven and adaptable strategy to transform your digital executions and activations into customer engagement and revenue.
Upcoming Sessions
There are no sessions of this course scheduled at this time. Please join our 'interest list' below to express your interest in the course, and stay informed on scheduling and updates.
Attending this Course
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Individuals
This course is appropriate for those looking to create a mindset shift in how you think about engaging with your customers and going to market. -
Teams
Attendance by multiple representatives will foster teamwork and amplify the program's impact to an organization. -
Requirements & Credit
There are no prerequisites for this course. Participants earn 1.4 CEUs and/or 14 CPEs for this course, as well as a certificate of completion. Our classes are available for university credit. Please contact us for more information.
Things You'll Learn
This class will help you and your organization develop a digital mindset (the key differentiator between digital success and failure) that will frame everything you, your teams, and agencies do.
Building Strategies: Conversion Pipelines, Customer Journeys, & Key Performance Indicators
- Transform how you, your team, and agencies think to develop groundbreaking digital marketing campaigns
- Focus first on building robust digital marketing strategies, including the research and analysis of customer journeys, which lead to the creation of conversion pipelines and identification of key performance metrics
The Digital Experience
- Utilize the Digital 15 operating principles to drive better digital ROI and de-position the competition
- See exactly why the best digital brands and practitioners excel
- Understand why others fail, and how not to fall into traps that doom success
- Discover actionable best practices to implement across all facets of digital including: social media, SEO, content marketing, mobile, and psychology to transform you into the right brand that does the right things to drive evangelism and sales
User Experiences: Web (SEO), Social, & Mobile
Move into the current best practices of execution in digital environments, including the design of user experiences through web, social, and mobile media.
Display Advertising (PPC)
You explore the most effective uses of marketing communication tools, including display advertising, email marketing, search marketing, and social media platforms.
Other Marketing Topics
- Email Marketing
- Search Marketing
- Social Media Marketing
Who Should Attend?
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Marketing Practitioners
Marketing practitioners looking for a new way to reach and engage with customers. -
Leaders & Managers
Leaders who want to be more effective in managing their sales and marketing teams. -
Non-Digital Natives
Leaders who are not digital natives and want to drive dramatic shifts in their company's performance.
Instructor
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Chris Aarons
Chris has 25+ years of experience in marketing and communications and thrives on solving complex problems for his technology clients. He has helped leading companies like Amazon, AMD, AT&T, Coca-Cola, Cisco, Dell, Dolby Labs, LasikPlus, Microsoft, and Toshiba, as well as numerous startups, find creative solutions to their toughest challenges.
Demonstrate Your Expertise with a Certificate
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Reimbursement Options
Learn more about course credits and options for course reimbursement. Get tips on the best way to approach your manager and download a customizable template to facilitate making the ask.
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Course Location
In person courses take place at the AT&T Executive Education and Conference Center and adjoining Rowling Hall on the UT campus in Austin. These world-class facilities provide a comfortable and convenient learning environment, with direct access to the 40 acres of campus and within walking distance of downtown Austin. Live online and on-demand course options are available for many courses.
Additional Courses
Marketing Analytics
Companies are more data rich than ever before; creating an imperative for you to analyze and understand that data to drive organizational growth.
Driving Sales Success: Strategy and Management
Improve your ability to optimize sales outcomes by developing and managing a high-performance sales force to effectively carry out your sales strategy.