Course Details
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Optimize Sales Outcomes
In these times of evolving digital technology and infrastructure, customer demands and sales strategies are rapidly changing. Sales leaders must design a go-to-market strategy that meets the varying needs of customers. In this hands-on program, improve your ability to optimize sales outcomes by developing and managing a high-performance sales force to effectively carry out your sales strategy.
ENROLL IN THIS COURSE
UPCOMING SESSIONS
There are no sessions scheduled at this time. For more information about the next class date, please contact us at execed@mccombs.utexas.edu or 512-471-5893.
What You'll Learn
Strategies for Analyzing Go-To-Market Options
Sales leaders must understand how to sell what to whom—that is, the sales process, the value proposition and customer segmentation. This program explores effective strategies for analyzing different go-to-market options. You will learn to strengthen sales teams and effectively manage your key accounts. You will return to your company ready to implement an action plan that sets up your sales strategy to increase revenue and to drive long-term success.
Capabilities to Execute Go-To-Market Strategy
- Develop a customer-centric go-to-market strategy that meets your goals
- Improve sales force management by effectively recruiting, compensating, and motivating your salespeople
- Build strong relationships with effective channel and key account managements
- Harness data and technology to optimize your strategy
Expand Your Personal and Professional Network
- Extend your network by working with accomplished executives from various backgrounds and industries
- Build relationships with a diverse group of peers who can provide broad insights into your business challenges and career decisions
Attending this Course
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Individuals
This course is appropriate for executives responsible for their organization's go-to-market strategy and/or sales-force activities. -
Teams
Attendance by multiple representatives will foster teamwork and amplify the program's impact to an organization. -
Requirements & Credit
There are no prerequisites for this course. Participants earn 2.0 CEUs and/or 20 CPEs for this course, as well as a certificate of completion. Our classes are available for university credit. Please contact us for more information.
Who Attends?
This course is particulairly appropriate for the following participants: vice presidents of sales, marketing, or distribution; regional sales managers; channel managers; key accounts managers; business development managers; customer success managers; human resources managers; and professional partners in accounting law and consulting organizations.
Demonstrate Your Expertise with a Certificate
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Reimbursement Options
Learn more about course credits and options for course reimbursement. Get tips on the best way to approach your manager and download a customizable template to facilitate making the ask.
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Course Location
In person courses take place at the AT&T Executive Education and Conference Center and adjoining Rowling Hall on the UT campus in Austin. These world-class facilities provide a comfortable and convenient learning environment, with direct access to the 40 acres of campus and within walking distance of downtown Austin. Live online and on-demand course options are available for many courses.
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Learning at UT Austin
Participating in an executive education program in the UT Austin campus will provide you with the immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. The learnings will take place on your own, in your study groups, and in the classroom via the case method.
Additional Courses
Marketing Analytics
Companies are more data rich than ever before; creating an imperative for you to analyze and understand that data to drive organizational growth.
Driving Business Success with Digital Marketing
Dramatic changes in the use of media and technology over the past few years, has fundamentally changed the entire approach to marketing.
Resources
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Advocacy & Influence: Gaining Support for Your Ideas & Vision
Great ideas don't sell themselves - they must be sold! Learn vital tactics to help you influence others and champion your ideas. -
Adopt a Digital Marketing Mindset to Thrive in the Face of Chaos
Digital leaders look at the world differently and have set up their teams and organizations to leverage a new digital mindset. -
Two Thinking Caps: Divergent and Convergent Thought
Use divergent and convergent thought techniques with your team to find optimal solutions to problems.