Winning!
What Auto Racing Teaches Us About Success in Business || A Leadership Accelerator Program || May 6-8, 2025
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PROGRAM OVERVIEW
Winning in business requires leaders to align their strategy, decision making, organization, and talent in a way that results in consistent execution, backed by a continual push toward the finish line. What separates the best from the rest is the drive and focus to achieve success every day.
What You'll Experience
Participants are brought together to learn practical lessons from companies, teams, and faculty with a proven track record of winning, using professional auto racing as a foundation from which to learn.
Create and Implement Winning Strategies
Build your understanding of how to create and implement winning strategies through classroom education and peer discussion facilitated by world-class University faculty.
- Understand your competition and how to outperform them
- Identify what you need to be great vs good
- Develop and deploy a strategy that is agile and adaptable
Make Decision Making a Core Competency
Develop your knowledge and skills on how to make decision-making a core competency to create and drive value in your organization.
- Identify requirements of high-quality decisions and frameworks used to make them
- Understand how to effectively deal with uncertainty and risk
- Understand the relationship between decisions and value creation
Build and Sustain High Performing Teams
Develop and hone your ability to build and sustain high performing teams through classroom education, a simulation, and pit stop challenges.
- Identify the talent you need to win
- Learn how to develop and maintain a culture of teamwork and collaboration
- Understand how to establish and reinforce collaboration and teamwork
Drive Successful Execution
Achieve success as a leader by understanding how to align strategy, decision making, organization, and talent to drive successful execution.
- Execute consistently on the fundamentals of your business
- Learn how to design and align people, processes, and structure
- Establish and reinforce a culture of continuous improvement and innovation
Program Details
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Structure
3-day, application-based program. Also available as a customized program to meet your organization’s specific needs. -
Format
Classroom instruction, group work, case studies, racing simulations, on-track learning, and guest speakers including racing industry leaders. -
Location
Course held at the UT campus—McCombs School of Business—and Circuit of The Americas. -
Class Size
Program is kept small, with the class size limited to no more than 20 participants. -
Instructors
McCombs School of Business and Cockrell School of Engineering Faculty; C-Suite Executives and Race Car Professionals; Racing Industry Speakers -
Tuition
Program Tuition is $14,500, and includes meals and transportation to and from the track.
Download Program Architecture
Who Should Attend?
This program is designed for senior leaders who want to develop the capability to drive execution and consistently win. The knowledge and skills developed in this program are applicable to leaders in a variety of organizations and industries.
- Possess experience leading companies, practices, business units, divisions, product lines, or functions.
- Face challenges with execution issues in their organization that stem from the need for better alignment between strategy, decision making, organization, and talent.
- Desire to improve their organization’s ability to compete and win in their respective marketplace.
- Seek to examine leadership challenges through a new, creative lens to gain new perspectives.
Instructors
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Don Ruse
Don Ruse
Faculty Director, Winning! What Auto Racing Teaches Us About Success in Business
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Mark Clark
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Kurt Fischer
Kurt Fischer
Strategic Advisor and Retired Chief Human Resources Officer, Bill and Melinda Gates Foundation
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Steve Courter
Steve Courter
Faculty Member, Department of Management, The University of Texas at Austin
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Eric Bickel
Eric Bickel
Professor, Director of Operations, Research & Industrial Engineering and Engineering Mgmt Programs
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Dave O’Neill
Dave O’Neill
Managing Partner and Team Principal, Esses Racing and Former Team Manager for Haas F1 Racing Team
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Varun Idnani
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Ross Sabolcik
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Tim Strehl
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Hank Smith
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Brad Beldon
Introducing the "Winning!" Program
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ABOUT UT TEXAS EXECUTIVE EDUCATION
Texas Executive Education offers world-class education and leadership development by providing the resources to lead, think strategically, and manage change since 1955. Texas Executive Education is dedicated to providing personalized and dynamic learning opportunities to individuals, small companies, and enterprise organizations from all over the world.
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ABOUT CIRCUIT OF THE AMERICAS
COTA is the premier destination for world-class motorsports and entertainment in the United States. Set on 1500 acres in the rolling hills just outside Austin, COTA has hosted the biggest names in racing, action sports, and music since 2012. At its heart is a 3.41-mile race track designed to challenge the world’s most exacting competitors while providing a thrilling spectacle for audiences.
Apply Now
The Leadership Accelerator Program takes place May 6-8, 2025.
If you aren't quite ready to apply yet, you can also stay informed on the program by joining our Interest List.
In Collaboration With...
Circuit of The Americas | Esses Racing | The Longhorn Racing Academy | Events House
Winning! In the News
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October 23, 2023
UT Partners on Unique Executive Leadership Program
Article from CBS Austin
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October 27, 2023
Racing Used in Teaching Leadership
Article from the Austin American-Statesman
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