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Advocacy, Influence, and Power

September 23-27, 2024 | UT Campus | $7,350

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Upcoming Sessions

Class Details

Class

Concentration

Date

Location

Instructors

  • GOOD IDEAS DON’T SELL THEMSELVES

    They must be sold! Acquire expertise to gain support for your ideas with ease. Analyze how political intelligence and persuasion acumen affect your success in convincing others to see your vision and support your ideas. Know how to effectively construct and deliver your message, position and differentiate your ideas, generate loyalty and commitment, and overcome resistance to be more persuasive.

What You'll Learn

Become a more influential leader by developing a better understanding of how to effectively advocate for your ideas and vision.

Deliver Effective Messages

  • Present ideas with impact and impetus
  • Develop and implement an internal branding strategy that will build your credibility
  • Construct and deliver persuasive messages that work in any context
  • Understand how to build and expand your own personal power
  • Use narratives and stories to communicate a message
  • Analyze situations and tailor your messages to motivate different audiences

 

Gain Support and Loyalty

  • Gain support from your alliances and networks
  • Generate loyalty and commitment to a vision from colleagues
  • Inspire and spread change throughout your organization to reach common goals
  • Engage your team to share responsibilities and eliminate bottlenecks and barriers to good ideas
  • Become fluent in multiple techniques for influencing others
  • Expand your ability to diagnose the sources of power in your organization
  • Improve communication channels which leverage employee knowledge at every level

 

Persuade Others

  • Meetings are where the gladiators of business come together: Learn how influential leaders effectively persuade others in meetings
  • Confidence makes others see you as competent: How to sound and act competent
  • Discover new research findings on effective persuasion
  • Overcome objections and resistance to persuasion
  • Decipher how to frame issues to make people want to adopt your ideas
  • Flipping the equation: Learn how to say "no" when people are trying to influence you
  • Understand the role of power in leading others

 

Effectively Use Power, Trust, and Social Networks

Effectively Use Power, Trust, and Social Networks to Get Things Done

  • Build and learn different forms of personal power, for gaining support and overcoming obstacles
  • Understand the dimensions and consequences of trust, and how it is a multiplier of persuasive power
  • Know when to emphasize different trust dimensions in relationships with others
  • Learn what a social network is, and how to position yourself within one
  • Leverage a "brokerage" position in a social network to acquire unique information and influence others

 

Attending this Course

  • Individuals

    This course is appropriate for executives and managers in leadership roles.
  • Teams

    Organizations often send pairs or small teams, to support the launch of new initiatives.
  • Requirements & Credit

    There are no prerequisites for this course. Participants earn 2.8 CEUs and/or 28 CPEs for this course, as well as a certificate of completion. Our classes are available for university credit. Please contact us for more information.

Course Schedule

Monday: 1pm-4:30pm

Tuesday-Thursday: 8:30am-4:30pm

Friday: 8:30am - 12pm

Managing People in a Technical World
As an engineer, we do not get much "soft skill" training. The courses I have taken at UT have filled that gap and provided me with a wealth of knowledge to be an effective manager of people in a very technical world.
Tall tower building at the Univeristy of Texas with a blue sky and clouds.

Instructors

  • John Daly
    John Daly Headshot
    John Daly

    Liddell Carter Professor in the College of Communication

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  • David Harrison
    David Harrison Headshot
    David Harrison

    Charles & Elizabeth Prothro Regents Chair of Business Administration, Department of Management

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  • Katie Pritchett
    Katie Pritchett Headshot
    Katie Pritchett

    Award-Winning Educator and Practicing Business Consultant

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  • Gaylen Paulson
    Gaylen Paulson Headshot
    Gaylen Paulson

    Associate Dean, Director of Texas Executive Education & Senior Lecturer, Department of Management

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  • Reimbursement Options

    Learn more about course credits and options for course reimbursement. Get tips on the best way to approach your manager and download a customizable template to facilitate making the ask.
  • Course Location

    In person courses take place at the AT&T Executive Education and Conference Center and adjoining Rowling Hall on the UT campus in Austin. These world-class facilities provide a comfortable and convenient learning environment, with direct access to the 40 acres of campus and within walking distance of downtown Austin. Live online and on-demand course options are available for many courses.
Leadership and Management

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Resources

  • Advocacy & Influence: Gaining Support for Your Ideas & Vision

    Great ideas don't sell themselves - they must be sold! Learn vital tactics to help you influence others and champion your ideas.
  • Negotiating Across the Virtual Table: How to Leverage Digital Tools Successfully

    Using virtual channels effectively in your negotiations can have a positive impact on your outcomes.
  • Desk with sunlight and hands of employees.

    Push and Pull: Understanding Resistance to Change

    Understanding how your team works allows you to anticipate resistance before starting a change initiative.

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