Cha Li is an Assistant Professor of Management at the McCombs School of Business of the University of Texas at Austin. Her research interests include behavioral strategy, innovation, and organization design. Her research examines how innovation is influenced by technological complexity and the behavioral constraints of individuals, and what organizational design levers can be used to facilitate innovation. The contexts she studies include software development on GitHub and A/B testing in the technology sector. She uses various methodologies, including econometric analysis of large datasets and computational modeling. Cha’s research has won multiple awards, including the FIU Best Paper Prize at the 2018 SMS Special Conference, São Paulo, the Best Conference PhD Paper Prize at the 2020 SMS Annual Conference, the Behavioral Strategy Interest Group Best PhD Paper Award at the 2020 SMS Annual Conference, and the TIM Best Dissertation Award Finalist at the 2022 AOM Annual Conference. Cha holds a PhD in Strategy from the University of Michigan.