Skip to main content

Cha Li

Assistant Professor

Department:     Management

Research Areas:     Organizational Design

Headshot of Cha Li


Cha Li is an Assistant Professor of Management at the McCombs School of Business of the University of Texas at Austin. Her research interests include behavioral strategy, innovation, and organization design. Her research examines how innovation is influenced by technological complexity and the behavioral constraints of individuals, and what organizational design levers can be used to facilitate innovation. The contexts she studies include software development on GitHub and A/B testing in the technology sector. She uses various methodologies, including econometric analysis of large datasets and computational modeling. Cha’s research has won multiple awards, including the FIU Best Paper Prize at the 2018 SMS Special Conference, São Paulo, the Best Conference PhD Paper Prize at the 2020 SMS Annual Conference, the Behavioral Strategy Interest Group Best PhD Paper Award at the 2020 SMS Annual Conference, and the TIM Best Dissertation Award Finalist at the 2022 AOM Annual Conference. Cha holds a PhD in Strategy from the University of Michigan.



TIM Best Dissertation Award Finalist, 2022 AOM Annual Conference


Best Conference PhD Paper Prize, SMS Annual Conference


Behavioral Strategy Interest Group Best PhD Paper Award, SMS Annual Conference


FIU Best Paper Prize, SMS Special Conference, São Paulo


Li, C. and Csaszar, F. A. (2019). Government as landscape designer: A behavioral view of industrial policy. Strategy Science, 4(3):175–192.

Lu, Y. and Li, C. (2016). CEO Influence over the board and corporate fraud. Journal of Financial Research, (1):176–191.

Martin, X. and Li, C. (2015). What do we know about state-owned emerging-economy firms, and how? Evaluating literature about inward and outward multinational activities. Advances in International Management, 28:403–439.

Scott Cohn Ganz, Cha Li, Abhinav Gupta, Hart E. Posen, Mark J. Zbaracki, and Todd Zenger . 2019. Reviving a Political Perspective of Organizations and Behavioral Strategy: From Theories to Methods. Academy of Management Annual Meeting Proceedings 2019(1), 1-1.