Cha Li is an Assistant Professor of Management at the McCombs School of Business of the University of Texas at Austin. Her research interests include behavioral strategy, innovation, and firm–government relationships. Her works examine how innovation may be hindered by the behavioral constraints of individuals, and how such constraints can be alleviated through organization design or government interventions. She uses various methodologies, including econometric analysis of large datasets and computational modeling. Cha’s research has won multiple awards, including the FIU Best Paper Prize at the 2018 SMS Special Conference, São Paulo, the Best Conference PhD Paper Prize at the 2020 SMS Annual Conference, and the Behavioral Strategy Interest Group Best PhD Paper Award at the 2020 SMS Annual Conference. Cha holds a PhD in Strategy from the University of Michigan.