Jade S. DeKinder is a Clinical Assistant Professor of Marketing at The University of Texas at Austin’s McCombs School of Business. Dr. DeKinder received her Bachelor’s degree in Economics with highest honors from Emory University and her PhD in Marketing from Emory University’s Goizueta Business School. Her research interests include market signaling, information asymmetry and uncertainty in buyer-seller relationships, salesforce compensation, and econometric modeling. Her research has appeared in the Journal of Marketing and the Journal of the Academy of Marketing Science. She also serves as the Program Director for the Master of Science in Marketing program at the McCombs School of Business.